ANALISIS GREEN CONSUMER TERHADAP KEPUTUSAN PEMBELIAN (Study Pada Lampu LED Hannochs di Surakarta)

Ida Aryati Diyah Purnomo Wulan Bambang Mursito

Sari


The research to find out and describe the influence of either simultaneously or partial green product, green promotion, and life style against the decision of purchase LED Hannochs lamp in Surakarta. Multiple linear regression is used for data processing in this research. Green product, green promotion, and life style the simultaneous and significant influence on decision of purchase LED Hannochs lamp in Surakarta with Fvalue 30,825 > Ftable 2,70 significantly 0,000 < 0,05. Green product to a positive and significantly influential decision of purchase LED Hannochs lamp in Surakarta with tvalue 2,918 > ttable 1,985 with significant value 0,004 < 0,05. Green promotion to a positive and significantly influential decision of purchase LED Hannochs lamp in Surakarta with tvalue 3,569 > ttable 1,985 with significant value 0,001 < 0,05. Life style to a positive and significantly influential decision of purchase LED Hannochs lamp in Surakarta with tvalue 2,222 > ttable 1,985 with significant value 0,029 < 0,05

Kata Kunci


Decision of Purchase, Green Product, Green Promotion, Life Style

Teks Lengkap:

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Referensi


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