KUALITAS PELAYANAN, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN GOJEK (Studi Pada Pelanggan Gojek Di Surakarta)

Authors

  • Ardan Ferdianto
  • Eny Kustiyah
  • Sarsono Sarsono

Abstract

TheIpurpose ofOthis studAwas toOdetermine theOeffect ofOthe variables of
ServiceOQuality, Price Perception and Brand Image on Gojek Customer Satisfaction
(Study on Gojek customers in Surakarta). This study uses a quantitative descriptive
method,Iwith probability samplingOas a samplingOtechnique. Observation, interviews
and questionnaires are data collection techniques. The populationIin this study is
infinite, with a sample of 100 respondents. UsingImultiple linear regression analysis,
with SPSS version 26 analysis tool. The resultsIinAthis studyAindicate that the factors
of service quality, price perception and brand imageAsimultaneously affect Gojek's
customer satisfaction in Surakarta. Price Perception and Brand Image partially and
significantly affect Gojek Customer Satisfaction in Surakarta. ServiceAquality partially
has no significant effect on Gojek Customer Satisfaction in Surakarta.
Keywords: IService Quality, Price Perception and Brand Image
Keywords: Service Quality, Price Perception and Brand Image

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Published

2023-09-07

How to Cite

Ferdianto, A., Kustiyah, E., & Sarsono, S. (2023). KUALITAS PELAYANAN, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN GOJEK (Studi Pada Pelanggan Gojek Di Surakarta). PARADIGMA, 22(02). Retrieved from https://journal.uniba.ac.id/index.php/PRM/article/view/965

Issue

Vol. 22 No. 02 (2023): Jurnal Paradigma, Agustus 2022 - Januari 2023

Section

Artikel